“The word ‘zoom’ suggests movement. Getting closer to something. Pushing forward to an intimate, personal space. Over decades advertisements have used these implications to connect messages of personal improvement, commercial success and authenticity to their products.
This process was part of creating a constant desire for movement within our society. Trying to reach higher and further, while at the same time getting closer and more personal in the least amount of time possible...”
See Hansen's full series for ZOOM here.