This practice aims to convey a visual language that demonstrates the fluid ambiguity of meaning, hence of reading; through discourse, design, and changing contexts.

This study of semiotics challenges linguistic traditions, methods of curation, and medium, but more intensively it confronts the connotation forced and attached to particular words.
Deconstruction and Deconstructivism theory fuel this. They intend to tilt, to fragment, and to stylize forming a dysfunctional and seemingly misguided structure, making way for an accessible alternative freedom within language.

With ‘Quirk’ and language intertwined, this collection of works portrays a shift in meaning and consequently content; the way that a change in context and/or voice can trigger a twist and turn in the reception of comment. Looking at architecture and construction, or deconstruction in this case, text as form allows for the remoulding of angles, composition, function, and readability.

Kristy Campbell is an artist and writer based in Norwich, UK. She is a MA Fine Art graduate from Norwich University of the Arts, 2014. Her practice and research conveys a visual language that demonstrates the fluid ambiguity of meaning, and reading. She hopes to challenge linguistic traditions, and methods of curation, prompts the study of meaning, letter, and line.

See more of Campbell's work on her website and Instagram. // SHOP Campbell's VISCERAL8 prints here.